Agenda for March 11, 2010

8:00 AM

Opening Welcome

Speaker: Jeff Dachis
Company: Dachis Group
Title: Founder/CEO

8:25 AM

The People’s Business: Embracing the Best Opportunity in 500 Years for Commerce to Become About Humans

Speaker: Doug Rushkoff

The invention of the corporation - even central currency itself - was really just a tactic to prevent peer-to-peer value exchange: instead of making and buying things for one another, people worked for companies and bought from other ones. Instead of creating value and exchanging it freely, people were required to exchange tokens they borrowed from the central bank. The Industrial Age just furthered this process, distancing workers from consumers, and replacing human relationships with brands. The internet has changed all this, allowing for value creation from the periphery, and a genuine reconnection between the people making stuff, investing in it, selling it, and buying it. Instead of getting between humans, companies must now learn how to get out of the way.

9:00 AM

Making The Case For Open Leadership: To be Successful at Social Business, Leaders Need to Have a Strategy Around Being Open

Speaker: Charlene Li
Company: Altimeter Group
Title: Founder

Social technologies change and create new relationships, shifting power around an organization and between organizations and the people they seek to serve. Unfortunately, leadership practices have failed in large measure to take this into account, with people clinging to the vestiges of power, namely titles and positions on corporate org charts. There's a need for a new approach, one that embraces and promotes being open as a well-considered strategy, and led by people with the right mindset and skills to be open leaders.

9:40 AM

Operationalizing Social Business

Speaker: Jaime Punishill
Company: Citibank
Title: Director Strategic Planning and New Channel Development

Opportunities, challenges and tactics for operationalizing social business in a regulated and compliance-oriented industry.

10:15 AM

Classic Rocks, Corporate Culture: Social Psychological Principles of Change

Speaker: Kate Niederhoffer
Company: Dachis Group
Title: Principal and Engagement Manager

Social psychology helps us understand individuals and how they are affected by the presence of others-- the very essence of how we get hierarchical, siloed, and competitive cultures to change to more democratic, participative, or hiveminded ones. This session will address several classic social psychological principles that are important to embrace when attempting to change to a corporate culture that embraces social technology and collaborative business processes. 

10:35 AM

Break

10:50 AM

Engaging The One Percenters: Twitterers, Bloggers and Facebookers Who Influence Opinions About You

Speaker: Jackie Huba
Company: Ant's Eye View
Title: Principal and Idea Harvester

Word of mouth -- both positive and negative -- is being spread by relatively small numbers of people through online communities, blogs, Twitter, Facebook and YouTube in such a way that they can create much wider swaths of influence. How do you avoid falling into the crosshairs of shoot-em-up customers and become their friend or even, possibly, their hero? How do you listen to and react to customers who talk about you to thousands, or tens of thousands of friends and followers? Can social media create a measurable and significant difference in brand perceptions, customer affinity, retention and loyalty? Based on research from her book, “Citizen Marketers: When People are the Message,” best-selling author Jackie Huba will discuss the One Percenters: small bands of people whose content creation is converted into word of mouth and influences purchase decisions about products, brands and companies. She will explain how to find and connect with the One Percenters in authentic, productive and non-embarrassing ways.

11:25 AM

Social Business and Cultural Change: How Twitter Changed the Culture of an Organization

Speaker: Frank Eliason
Company: Comcast
Title: Senior Director

Can Twitter change the culture of an organization? In this session we will discuss how Twitter and other social media spaces have impacted Comcast and their customers. Learn what we have learned, the approach, and a behind-the-scenes look at how listening continues to change our organization every day.

11:50 AM

Emerging Social Business Strategies in 2010: What Works and Why

Speaker: Dion Hinchcliffe
Company: Hinchcliffe & Company
Title: Founder and Chief Technology Officer

What are practitioners discovering and what's actually working when they begin adopting social business approaches in their organization? This session presents ten effective strategies culled from actual projects and real-world experience. Facilitated as a conversation, the audience and the Web itself will be a key part of this presentation to discuss and debate how social business is coming of age in 2010 with specific examples, case studies, and new strategies.

12:30 PM

Lunch

1:30 PM

Creating Customer Oxygen: Four Principles to Integrate the Customer Voice Everywhere

Speaker: Sam Decker
Company: Bazaarvoice
Title: Chief Marketing Officer

Learn four principles to become the customer-centric change hero inside your organization.

1:55 PM

KFC: The Secret Recipe for Social Business Success

Speaker: Rick Maynard
Company: YUM! Brands / KFC Corporation
Title: Manager, Public Relations

While “listening to the voice of the customer” is on practically every company’s customer service mission statement, not everyone is on board with answering when they hear the voice. Has your company’s senior leadership finally signed off on social media as a two-way-communication with your customers? If so, congratulations. Or, condolences. The work is just beginning! During this segment, we’ll discuss how KFC connects with its customers and the challenges the company faces – from resources to processes.

2:20 PM

Work Like the Network: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet

Speaker: Lane Becker
Company: Get Satisfaction
Title: Co-founder and President

Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent -- just to name a few. In this talk, we'll range around between the lofty and the practical, talking not only about what has to change but showing examples of how companies have done this and the kinds of success that can follow.

2:45 PM

Break

3:00 PM

UX Will Make or Break Social Business

Speaker: Karen McGrane
Company: Bond Art + Science
Title: Senior Partner

User experience design determines whether people will change their behavior and adopt and new way of working.

3:45 PM

Publicy and the Erosion of Privacy

Speaker: Stowe Boyd

Social technologies enable a new degree of openness in social interaction, shifting cultural mores from a privacy orientation toward “publicy,” and this has serious implications for society, business, media and government.

4:20 PM

Social Media Marketing at TurboTax, or 'How I Learned to Stop Worrying and Love Revenue'

Speaker: Christine Morrison
Company: Intuit
Title: Social Media Marketing Manager

Christine will talk about how Intuit is using social media for customer support, acquisition, and retention. Her session will highlight the recent initiatives with @TeamTurboTax.

4:45 PM

Humanising the Enterprise for Greater Efficiency and Effectiveness

Speaker: Lee Bryant
Company: Headshift
Title: Co-founder and Director

Social Business Design recognises that the Twenty-First Century company can make better use of the processing power of its people, augmented by network effects, to get the job done. Moving away from the one-size-fits-all factory model of IT, communication and process-driven management makes for a better workplace; but the real benefits to the company can be seen in greater efficiency (lower costs) and more effectiveness (more value). This short talk will consider how more intelligent use of social tools, networks and processes can lead to improvements in efficiency and effectiveness within the enterprise today, and address issues of individual and networked productivity.

5:15 PM

Closing Remarks

Speaker: Peter Kim
Company: Dachis Group
Title: Managing Director

5:30 PM

Conference Ends

8:00PM - 1:00AM

After Party