Austin8 MAR
W Austin
200 Lavaca Street
Austin, Texas 78701
Phone: +1 (512) 542-3600
Scheduled Speakers *
Jeff Dachis, Dachis Group 
Peter Kim, Dachis Group 
Jeremiah Owyang, Altimeter Group 
Erik Huddleston, Dachis Group 
Bonin Bough, Kraft Foods 
Dave Gray, Dachis Group 
Sherri Maxson, US Cellular 
Steve Furman, Discover Financial Svcs. 
Sandy Carter, IBM 
Dion Hinchcliffe, Dachis Group 
Melissa Lavigne-Delville, NBC Universal 
David Armano, Edelman Digital 
Clara Shih, Hearsay Social |
Agenda*
7:30am
Breakfast (Hosted by IBM)
Featuring Sandy Carter
Sandy Carter, IBM
VP, Social Business Sales and Evangelism
8:30am
Welcome
Jeff Dachis, Dachis Group, Founder & Chief Executive Officer
Jeff Dachis, Dachis Group
Founder & Chief Executive Officer
Peter Kim, Dachis Group, Chief Strategy Officer
Peter Kim, Dachis Group
Chief Strategy Officer
9:00am
Developing a Scalable Social Business
Jeremiah Owyang, Altimeter Group, Partner
Jeremiah Owyang, Speaker Company
Partner
9:30am
Top 5 Social Business Successes You Would Never Have Predicted!
Sandy Carter, IBM, VP, Social Business Sales and Evangelism
Sandy Carter, IBM
VP, Social Business Sales and Evangelism
10:00am
Weaving The Social Layer Across Your Brand & Business
David Armano, Edelman Digital, EVP, Global Innovation & Integration
David Armano, Edelman Digital
EVP, Global Innovation & Integration
10:30am
Break
11:00am
The Connected Company
Dave Gray, Dachis Group, Senior Vice President
Dave Gray, Dachis Group
Senior Vice President
11:30am
Social Business: Making It Real
Sherri Maxson, US Cellular, Director, Digital Marketing & Social Media
Sherri Maxson, US Cellular
Director, Digital Marketing & Social Media
12:00pm
Lunch
1:30pm
The Beta Economy
Bonin Bough, Kraft Foods, VP of Global Digital and Consumer Engagement
Bonin Bough, Kraft Foods
VP of Global Digital and Consumer Engagement
2:00pm
Driving Scale and Brand Engagement with Social Gaming
Steve Furman, Discover Financial Services, Director: Design, Customer Experience & Social Media
Steve Furman, Discover Financial Services
Director: Design, Customer Experience & Social Media
2:30pm
Trust and Money: The Case for Engagement @ Scale
Erik Huddleston, Dachis Group, Chief Technology Officer
Erik Huddleston, Dachis Group
Chief Technology Officer
3:00pm
Break
3:30pm
Driving Real Social Business Performance: What We've Learned
Dion Hinchcliffe, Dachis Group, Executive Vice President
Dion Hinchcliffe, Dachis Group
Executive Vice President
4:00pm
The Social Enterprise: Getting Local and Getting Scale to Drive Huge ROI
Clara Shih, Hearsay Social, CEO, Author of The Facebook Era, Board Director, Starbucks
Clara Shih, Hearsay Social
CEO, Author of The Facebook Era
Starbucks, Board Director
4:30pm
The Value Of Friendship
Melissa Lavigne-Delville, NBC Universal, Vice President Trends & Strategic Insights, Integrated Media
Melissa Lavigne-Delville, NBC Universal
Vice President Trends & Strategic Insights, Integrated Media
5:00pm
Event Concludes
8:00pm
After Party - WET Deck at W Austin
Summit Location
W Austin
200 Lavaca Street
Austin, Texas 78701
Phone: +1 (512) 542-3600
Travel Information
Parking
Parking is available at The W and will be free with admission. Parking tickets will be validated at the sign-in desk.
